In the ranking algortitmh of google.com, one of the most important factor is inbound links. This is very simple principle: if page 1 links to page 2 this means that page 1 giving his recommendation to page 2, the more site links to your site, the better your ranking, but you must understand that only large amount of inbound links are not everything, quality of inbound links is important too. Links which conteins keyword for which you want to get high ranking is better then link with keyword for example: click here, click or etc.
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